So if you're looking at high CPC keywords across various industries this article will guide you. High CPC Keywords typically belong to competitive and high-value industries such as finance, insurance, education, and law. This is because businesses in these fields are willing to spend a lot on advertising to attract high-quality leads, given the significant returns they can generate. Here's a summary of some of the high CPC keywords you've listed, categorized by industry:
Finance-Related High CPC Keywords:
- Personal Loans: Keywords like "personal loans" are expensive due to the high-value loans being offered. CPC can range from $63 to $801, depending on the specific keyword.
- Student Loans: Similar to personal loans, keywords related to student loans are also expensive due to competition among lenders and the high value of the loans.
- Mortgage Loans: Keywords such as "mortgage" and "home loan" are highly competitive, with CPC rates ranging between $100 and $700.
- Payday Loans: These keywords are expensive due to their controversial nature but high-value targeting, with CPC values around $200 or more.
- Credit Cards: Keywords related to credit cards are expensive due to the lucrative market, with CPC ranging from $100 to $250.
- Investment Banking: Specialized finance terms related to investment banking tend to have high CPC, especially in markets like the US.
Education-Related High CPC Keywords:
- Online Degrees: These keywords attract high competition from educational institutions offering online courses, with CPC rates ranging from $50 to $100 or more.
- MBA Programs: Keywords like "MBA programs" are highly competitive, with CPC values ranging from $150 to $259.
- Medical and Law Schools: High-value programs like medical and law schools also have high CPC due to the potential ROI from enrolling students.
- Online Learning: General terms around online learning and degrees also generate a lot of competition and high CPC.
Tech and Blogging-Related High CPC Keywords:
- Web Hosting: Keywords for web hosting services, such as "best hosting for WordPress," are typically expensive, with CPC rates around $75 and above.
- SEO Services: Keywords related to SEO, such as "best SEO company" or "SEO services," can have CPC values from $16 to $33 per click, depending on the specific term.
- Blog Hosting: Keywords like "bluehost WordPress hosting" are often high CPC due to the strong demand in the web hosting and blogging niches.
Legal-Related High CPC Keywords:
- Personal Injury Lawyers: Legal services, especially those related to personal injury and accidents, have extremely high CPC due to the high value of potential case settlements, with CPC reaching as high as $100 or more.
- Criminal Defense: Keywords like "criminal defense lawyer" or "auto accident lawyer" have high CPC due to the competitive nature of legal services.
Healthcare and Insurance-Related High CPC Keywords:
- Health Insurance: Keywords around health insurance plans and services are highly competitive, with CPC rates often exceeding $50 to $100.
- Life Insurance: Similar to health insurance, life insurance keywords have high CPC values due to the large competition in this market.
Other Notable High CPC Keywords:
- Donating Car: Keywords related to donating cars or vehicles for charity can also have high CPC values, around $90 to $130, depending on the location and specificity of the keyword.
How to Increase CPC in AdSense:
To increase CPC in AdSense, you can:
- Target High-Value Niches: Focus on industries such as finance, legal services, healthcare, and education, which tend to have higher CPC.
- Quality Content: Provide high-quality content that attracts users interested in these high CPC keywords.
- Optimize Ad Placement: Proper ad placement, such as above the fold, and ensuring ads are not intrusive, can improve your click-through rates (CTR), thus potentially increasing CPC.
- Use Multiple Ad Types: Experiment with different ad types like display ads, text ads, and video ads to attract higher-paying ads.
Geographic Impact on CPC:
- United States: As one of the largest markets for high CPC keywords, it often sees CPC values from $100 to $800 for top finance and legal terms.
- United Kingdom, Australia, and India: While CPCs can be lower compared to the US, certain industries like education and law still generate a strong CPC in these markets.
Actually, to maximize CPC through AdSense or other paid search campaigns, it is essential to target high-competition, high-value keywords within industries like finance, law, education, and healthcare while optimizing ad placements and quality content.